CONSIDER YOUR AUDIENCE

I had a little bit of a hissy last night.

Ok, a lot of a hissy.

Cause, just... WHAT THE FUCK?

I use an app, PinkPad, for tracking fertility. I downloaded it and starting charting more than a year ago. I didn't start using it until I got an inkling from The Universe that I needed some more information to figure out why the baby making wasn't working. If we had accidentally or quickly gotten pregnant, I wouldn't have needed the app. Furthermore, if we already were pregnant, I wouldn't be logging in to the dumb thing anymore.

Imagine my surprise when I touched the icon for the app to be faced with an invitation to buy their new baby naming app!

ARE YOU JOKING?! CONSIDER YOUR AUDIENCE.

There is a fairly good chance that people who are using your app aren't at the baby naming stage yet. There's also a very good chance that your notification that there is a baby naming app that your users DON'T NEED is pouring salt on a very open wound.

Yes, people who are charting fertility might eventually need baby names, but if they're actively using your app, they don't. BECAUSE SCIENCE.

I was fuming. I think I'm still fuming. I think I'm going to find another app.

Clearly, the minds behind Pink Pad have never actually dealt with infertility or the twisted way that every little thing affects people who are dealing with it. Instead, they go with the SEX MEANS BABIES MEANS PEOPLE WILL SPEND MONEY ON STUPID THINGS FOR BABIES AND NO ONE EVER SAD FACES.

Yeah, right.

As always, it's hip to be square, kids.